The Journal

Scroll to read the featured post


Semi-Custom Brand Design & Showit Template Customization | Caitlyn Burchak Photography

Caitlyn of Caitlyn Burchak Photography is an ICU nurse by night and talented photographer by day. Talk about multi-talented!

Caitlyn was looking to update her branding and create a new website to showcase her incredible photography portfolio. We decided that our Semi-Custom branding package, plus our Showit Template Customization package was perfect for what she was looking for.

Keep reading to see Caitlyn’s full brand reveal, her gorgeous new Showit website, and what she had to say about our time working together!

Brand Design

Here’s what Caitlyn had to say about our time working together!

How did you feel about your brand/website before we started working together?:

“Before working with Ashley, my brand didn’t really exist. There was no cohesiveness, there was no theme, nothing. My website and logo were satisfactory but I wanted more.

How do you feel about your brand/website now that your project is complete?:

“Now that my project is complete, I am so excited for the future of my brand and business. It is exactly how I envisioned it (minimalistic elegance with soft, neutral colors) and Ashley did such a great job bringing my brand and website to life.

How would you describe your experience working with me?:

“It was such an easy, stress-free experience working with Ashley. She was so responsive and helpful, plus her work is impeccable and she’s quick! She has great ideas and knew what I meant even when I had difficulty describing what I wanted. She was super encouraging as well when I made some changes of my own when she was customizing my Showit site, which gives me confidence moving into the future when I’ll be working on the site on my own.

What do you love most about your new branding/website?:

“My logos and my brand colors are so beautiful. They really elevate my brand to another level and the beautifully customized Showit template is the icing on a very elegant cake.

How has your new visual branding/website impacted the way you do business?:

“My new branding and website have given me so much more confidence to attract my ideal client. My previous website and (lack of) branding didn’t make me feel “worth it” and now the look of my branding on the outside matches the worth of my work and skills.

Have you experienced any positive reactions since revealing your new brand/website? For example, an increase in bookings, the ability to raise your prices, etc.:

“My work is worth my prices but my website and branding did not reflect that. Now, it’s clear to everyone and my future clients that I’m worth what I’m charging and they can see that right away.

What would you say to a friend who was on the fence about investing in my branding and web design services?:

“Don’t think, just do! Ashley’s Etsy shop and pre-made branding kit make a custom brand experience so affordable and it’s perfect for those (like me) who can’t afford an entire from-scratch branding experience right away. My brand is still unique and custom without me breaking the bank.

Why did you ultimately choose to hire me?:

“I loved your Etsy shop and the pre-made branding kit, as well as how accommodating you were with making sure that even your Etsy customers get unique brand elements even if they’re pre-made. After messaging with you on Etsy and getting a feel for how sweet and helpful you are, that solidified me wanting to work with you. Plus, after continuing to go back to your Etsy shop and website, I knew more and more that your design style is exactly what I wanted for my brand. So many designers are geared towards wedding photographers and I wanted a fine art aesthetic for my brand without the wedding details.

Make 2020 the year you craft the brand you’ve been dreaming of!

Having a recognizable brand across all platforms is so important when connecting and establishing trust with your target audience.

If you’re dreaming of elevating your business with a cohesive brand identity that connects you to your dream clients, I’d love to chat with you about making that a reality!

Click the link below to schedule a free consultation call so we can start dreaming up all the amazing opportunities in store for your creative business!

Begin your custom brand experience here!