The right naming conventions and sizing of your images play a huge role in SEO. While the world of SEO is vast, below are a few simple steps you can take to optimize your Showit website’s images for better SEO before implementing them throughout your website.
1. IMAGE NAMING
Renaming your images can go a long way with your SEO rankings and help your images (and website) become more searchable. We want to make sure they’re named strategically and include searchable keywords and phrases, not just a random mix of numbers and letters.
For example, if you’re a photographer, including the venue, the city the photo was taken at, the type of session, and your business name is a great place to start.
Here’s some examples:
It’s best to be straight-to-the-point and avoid keyword stuffing. Another tip is to make sure you’re using dashes ( – ) instead of underscores ( _ ) between words, and try to not use the exact same titles for every session or every image.
Always try to put yourself in your client’s shoes and think about what they would be searching for when trying to find a business like yours. They likely don’t know you exist yet, so solely depending on your business name won’t be as beneficial as if you include additional searchable terms that will help lead them to you.
2. NAMING LARGE GROUPS OF IMAGES
My suggestions for renaming large groups of images are 1) Exporting directly from Lightroom. 2) Using Adobe Bridge. I’ve included a screenshot of the settings I use in Adobe Bridge below. Here’s what I do: Select the images I want to rename. Then, go to tools > batch rename.
3. FILE SIZE
Showit suggests exporting your images to 3500px on the long edge with a resolution of 72. The faster your website’s load time is, the higher it will be ranked in searches.
Your blog images can be smaller. They actually only need to be as wide as your blog layout which is typically around 1000px. This will help your blog load much faster.
In regards to your gallery images within your portfolio, the more images you have, the longer it will take to load. We recommend only including 25-30 of your best images in a single gallery. I know it can be tempting to include every single photo, but by including a smaller sample of 25-30 images of your very best work can help your reader to not feel overwhelmed in having to look through hundreds of images.
4. IMAGE COMPRESSION
Another way you can help your website load faster is by compressing your images through a site like tinyjpg.com. Running your images through this site will reduce file sizes while maintaining high-quality. This is another great way to help your web pages load faster, which can help you rank higher in search results.
With these few simple steps, you can help your website load exponentially faster. Taking the time to do this from the get-go will also help to save you a bunch of time, instead of trying to go back in and implement these steps at a later date after your website is live.
Lastly, keep in mind that SEO updates can take a few months to begin showing results, so try not to worry if you’re not immediately seeing the changes you’re hoping for.