Welcome, friend—it’s so good to meet you

The Brand You’re Dreaming of is Within Reach. We’re Here to Help You Grab a Hold of it For Good.

I’m Ashley—a brand and Showit website designer and the creative director here at AFD. With a background in interior design and editorial styling, I have a deep appreciation for aesthetics and the way they make us feel. I see your website and visual identity as your business’ home—and I believe your brand deserves a space that honestly expresses what your business stands for, the experience you offer clients, and the caliber of work you create. One that welcomes your ideal client with open arms and expresses your value through intentionally styled visuals that speak volumes. One that you never want to leave.

As the creative director at AFD, nothing lights me up like using my lifelong love of design to help you grow your business, secure financial freedom, and fulfill your creative dreams.

lead designer and creative director

I'm Ashley—brand and Showit website designer with a soft spot for lovely letterforms and French 75s.

Iced americano with a splash of oat milk. French 75s.

Take it in

Intimate conversations in casual settings. Listening with intention.

Gather round

Husband at my side, fur baby at my feet.

Lean into love

Higher climbs, better views. new places, new perspective.

Explore often

French linens, neutral tones, vintage finds that tell stories.

Embrace the elevated

A few of my favorites

The things I revel in and raise my glass to.

With relationships with some of the most talented illustrators in the industry, we’ll curate the ideal design elements to suit your specific style and preferences.

Pretty is a start—but purposeful is what leads to profit. We merge timeless design with insight and intention to create brands that bring abundant returns.

From honing your messaging to developing a deep understanding of your dream client, every beautiful brand we craft starts with strategy first.

You deserve a brand rooted in intention

Let us be the bridge to renewed purpose and increased profitability.


Creative Direction


As a seasoned creative director, I’m here to curate and compile the best elements for your brand or website to create a single, cohesive visual identity—without being limited to a single illustration style. As we start to build out your new brand, I’ll turn to my little black book of the industry’s best illustrators (who I work with consistently) to source any additional elements I believe your brand could benefit from and expertly piece them into one beautiful big picture.

Creative Direction for Your Every Need

All of the stunning you’re seeking—under one single roof.

Our seamless process stems from a deep respect for your time. Smart systems and a honed workflow ensure the journey to your new brand is as worthy of celebration as the destination.


03. Make it

Our goal is to help you reach yours. We want you to walk away feeling confident in your new brand and in your ability to leverage it to propel your business forward for years to come.


02. Instill

We put endless thought, research, and strategy—along with our whole heart—into every brand we craft. Because you deserve nothing less. Make it stunning. Make it sound. Make it sell.


01. Elevate with

Our Ethos 

i want to know more