Brand Development & Web Design Worthy of Your Best Work

Timeless design makes for a visual story you’ll never tire of telling—while our conversion-focused approach ensures your investment generates returns you’ll revel in.

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After submitting your project inquiry, we’ll schedule a discovery call to chat about your vision and goals. If we’re a right fit, we’ll make it official on paper and reserve your project on our calendar before beginning the deep-dive into your business that acts as the foundation for a renewed visual identity and a hard-working website.

01. Discovery Meeting

Upon booking, you'll receive brand strategy worksheets to complete before the design phase begins. Much more than a surface-level questionnaire, these worksheets are designed to help us get to the heart of your values, voice, audience, and aesthetic—equipping you with all of the tools you need to look, act, and speak the part. If your project includes web design, you’ll also receive our signature Website Planner to help you curate your content with confidence.

02. Tell Us Everything

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We’ll develop a sound strategy based on your worksheet answers, followed by a Creative Direction brief that includes a mood board to set the tone for your new visual identity. After approval, we’ll begin designing your logos and any additional branding elements. If your experience includes web design, it’s then on to bringing everything to life online through a conversion-driven custom Showit site. Psst...we’ll ensure you have plenty of say along the way, without overwhelming you with ill-fit choices or tedious to-dos.

03. Design & Development

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After we’ve journeyed through refinements and ensure you feel confident with every last detail, we’ll package up your final files to be delivered through your download folder. If your project includes custom Showit website design, you’ll receive a personalized training video, ensuring you’re empowered to move forward with—and make the most of—your new website.

04. From Our Hands to Yours

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As things come to a close, we'll equip you with everything you need to launch your new brand with confidence—because we're invested in your success every step of the way. Included in your download folder you’ll find custom launch graphics to share on social media—as well as a strategy-based launch guide to help you announce your new visual identity with intention. Get ready to raise a glass and revel in a renewed sense of purpose. Endless possibilities lie ahead!

05. Cocktails, Anyone?

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Raise YOUR glass to a seamless, celebratory process

An effortless experience awaits

Out with the old. In with the refined, renewed, and return-generating

Branding and Website Design Experiences

Because each project has unique needs and goals, we begin with a discovery call so we can create a custom proposal that works best for you and your business. Listed below are examples of what your project could include.

timeline: 8-10 WEEK PARTNERSHIP

Business Card & Notecard
Pricing Guide Design
Social Media Graphics / Templates




Optional Collateral Add-ons


Launch Day Strategy Guide
Styled Launch Graphics
72 Hr. Post-Launch Support



Resources for Success

Website Strategy Questionnaire
Website Content Planner
Custom Showit Website Design 
Custom Blog Design
Mobile / Responsive Design
Search Engine Optimization (SEO) 
Showit & WordPress Training Videos




Showit Website Design



Brand Strategy & Research
Primary Logo Design
Secondary Logo Designs 
Font Selection
Color Palette  
Illustrations & Pattern
Brand Style Guide 







Brand Identity




The Starting Point: You’re craving a renewed sense of confidence and a brand that reflects your best work. A pieced-together identity and DIY website design (complete with high bounce rates) are no longer up to par with the clients you want to attract and the future you want to create. You’re ready to hand everything off to a seasoned studio for a cohesive, effortless experience under one roof.

The Destination: Walk away with a website that works as an active sales tool on your behalf (while you sip champagne and attend to all of those quality inquiries), a bespoke brand that attracts on-brand leads, and a visual identity worthy of your stunning work. Feel confident in the value you bring to the table, ready to raise your prices, and finally free to focus on the things that matter most.

Custom Brand & Website Design

What your project could include:

timeline: 4-6 WEEK PARTNERSHIP

Launch Day Strategy Guide
Styled Launch Graphics




Resources for Success

Business Card & Notecard
Pricing Guide Design
Social Media Graphics / Templates





OPTIONAL COLLATERAL ADD-ONS


Brand Strategy & Research
Primary Logo Design
Secondary Logo Designs 
Font Selection
Color Palette  
Illustrations & Pattern
Brand Style Guide 







Brand Identity




The Starting Point: You’ve outgrown the logo lingering from your early days and a color palette you curated on your own. You’re ready to enter a new season of your brand—one that empowers you to start charging your worth. You want cohesion across all touchpoints, and a visual identity that’s as profitable as it is polished.

The Destination: Walk away with an elevated brand that’s designed to deliver revenue-based results—and a honed understanding of how to communicate your brand’s story. A tailor-made, actionable Style Guide covers every last aspect of your visual identity and ensures you’re equipped to intentionally implement your bespoke brand and renewed messaging across every client touchpoint.

Custom Brand Design

What your project could include:

timeline: 4-6 week partnership

Launch Day Strategy Guide
Showit & Blog Training Videos
Styled Launch Graphics
72 Hr. Post-Launch Support

Resources for Success

Website Strategy Questionnaire
Website Content Planner
Custom Showit Website Design 
Custom Blog Design
Mobile / Responsive Design
Search Engine Optimization (SEO) 




Showit Website Design



The Starting Point: You’re overwhelmed with DIY efforts (and underwhelmed by the results they’re delivering) and are craving an online presence as elevated as the work you produce. You want a website that feels like home—one that’s both stunning and rooted in sound strategy—so you can focus on the work you love most.

The Destination: Walk away with a conversion-focused website that merges timeless design with a deep-rooted understanding of consumer psychology—ultimately selling your services without you so much as lifting a finger. Feel wholeheartedly confident in your website both as an honest representation of your brand and a time-saving tool that converts casual browsers into your next dream client.

Custom Showit Website Design

What your project could include:

timeline: 2-3 WEEK PARTNERSHIP

Website Content Planner
Showit & Blog Training Videos
Launch Day Strategy Guide
Styled Launch Graphics
72 Hr. Post-Launch Support


Resources for Success

Domain & Site Set-Up
Responsive Mobile Site 
Implementation of Logos & Branding
Implementation of Copywriting
Search Engine Optimization (SEO)







semi-custom website



The Starting Point: You've purchased a Showit template, but you need help elevating it and ensuring your site is styled for strategy and ready to launch seamlessly.

The Destination: After dropping all of your content into our signature website planner, we’ll upload everything to the Showit template you’ve purchased—approaching the project with a honed eye for design and a deep understanding of consumer psychology—allowing you to launch with complete confidence.


Showit Template Customization

What your project could include:

Timeline: one day partnership

Strategy Call
Brand Guidelines
Instagram Launch Graphics
30 Days Post Project Email Support
One Day Turnaround & Budget Friendly

Resources for Success

Primary Logo Design
Secondary Logo Designs 
Font Selections
Color Palette
Brand Guidelines



custom brand Design



Design Intensive

One Day
Design Intensive

Just like you, we know the littlest touches can leave a lasting impression. Our client experience goes far beyond what’s expected and, instead, delivers only what’s exceptional. From smart systems that save you precious time—to the complimentary resources we provide to help you make the most of your new brand—we’re here to skip the next “level up” and instead, serve you straight from the top shelf. French 75s, anyone?

The Extra Mile Is Always a Part of Our Journey

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Frequently Asked Questions

We Know What You’re Wondering

We offer branding and web design for wedding professionals, small creative businesses, and solo entrepreneurs who are ready to grow. We love working with like-minded creatives who see the value in an elevated, intentional brand—whether they’re just starting out or have been in business for years.

Who do you work with?

As our happy clients continually tell us, investing in a custom brand allows you to raise your prices and attract a higher-end clientele. We call our work an investment because it is just that—it’s designed to deliver real-life returns that far exceed the initial dollar amount you put in. The other major bonus? We rely on timeless design to ensure your brand has longevity—so you won’t need to rebrand year after year.

Is custom design worth the investment?

The main difference at AFD lies in the strategy and support we provide clients. We dive deep into strategic brand development (think: voice and messaging) and go far beyond surface-level aesthetics to create conversion-driven brands. We believe your visual identity and website should work hard for you, rather than creating more work for you—which is why we equip you with all of the tools you need to move forward successfully with your new brand (and cheer you on every step of the way!).

Why should I choose AF Design?

You will receive .ai, .png, .jpg, .eps, and .pdf file formats. You’ll also receive resources to guide you after our project is complete, including our signature brand style guide, color codes, type hierarchy, a launch guide, and more—ensuring you have every tool you need to sustain success for years to come.

What files will I receive?

We do! Whether your business is in its humble beginnings, or you're years into your journey and ready to dive into a rebrand—we love partnering with passionate wedding professionals and creatives who understand the value in developing a strategy-based brand identity.

Do you work with new business owners?

Absolutely! We love designing for a variety of aesthetics, including dark and emotive styles. It's always our goal to disappear into each design project—while letting your brand’s individuality and your audience’s desires guide the way.

My style is dark. Is that OK?

Showit is a drag-and-drop platform that’s responsive, user-friendly, and completely customizable with outstanding customer service and support. This ensures you feel confident and comfortable maintaining your website on your own once our project is complete. (We know you’ll love it!)

Why do you recommend Showit?

We design websites exclusively using Showit—a drag-and-drop platform that does not require any coding. 

Which website platform do you use?

At this time, we do not offer copywriting services; however, we have a trusted referral list of amazing copywriters ready to partner with you for your copy needs. We also provide plenty of insight into messaging through our intake worksheets, which will help you craft your own content should you feel comfortable doing so.

Do you offer copywriting?

In addition to your personalized training videos that are included in our custom web design packages, you'll also have access to Showit's live chat support, plenty of helpful video tutorials, and more! Psst...we never send you off without ensuring you feel completely comfortable maintaining your website yourself.

What kind of on-going support is offered?

Our web design packages include basic SEO implementation (page titles, meta descriptions, keywords). We also have a trusted list of SEO experts to happily refer upon request.

Do you offer SEO services?

You can! We work with the amazing developer team at Showit to seamlessly transfer all of your current blog posts to your new custom Showit site.

Can I keep my current blog?

You’re ready to hand things over to a trusted professional

You’re booking on-brand leads who understand your value

You can raise your prices with confidence

You have a site that attracts and converts high-end clients

You have a clear message that resonates with your dream clients

You have a brand you're passionate about and proud to show off

You’ve successfully shifted to a quality-over-quantity model

You’re over the DIY route and information overload

You aren’t working with your ideal clients

You’re not charging your worth

Your site is attracting more budget shoppers than you’d like

You have a story to share, but you’re unsure of how to say it

You hesitate to show your logo or send a lead to your website

You’re overcooked, overwhelmed, and underpaid

You’re ready to hand things over to a trusted professional
You’re booking on-brand leads who understand your value
You can raise your prices with confidence
You have a site that attracts and converts high-end clients
You have a clear message that resonates with your dream clients
You have a brand you're passionate about and proud to show off
You’ve successfully shifted to a quality-over-quantity model

You’re over the DIY route and information overload
You aren’t working with your ideal clients
You’re not charging your worth
Your site is attracting more budget shoppers than you’d like
You have a story to share, but you’re unsure of how to say it
You hesitate to show your logo or send a lead to your website
You’re overcooked, overwhelmed, and underpaid

Crafting Transformations That Honor the Quality of Your Work  

Begin Your Design Experience →

We’re here to ensure you’re seen, sought after, and signed by your dream clients. We can’t wait to work with you to craft a brand that elevates your business and leaves a lasting impression with quality leads. Let’s get you to a place of growth followed by sustained, celebration-worthy success.

This Way to the Transformation You Deserve