After submitting your project inquiry, we’ll schedule a discovery call to chat about your vision and goals. If we’re a right fit, we’ll make it official on paper and reserve your project on our calendar before beginning the deep-dive into your business that acts as the foundation for a renewed visual identity and a hard-working website.

01. Discovery Meeting

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An effortless experience awaits

Raise YOUR glass to a seamless, celebratory process

Upon booking, you'll receive brand strategy worksheets to complete before the design phase begins. Much more than a surface-level questionnaire, these worksheets are designed to help us get to the heart of your values, voice, audience, and aesthetic—equipping you with all of the tools you need to look, act, and speak the part. If your project includes web design, you’ll also receive our signature Website Planner to help you curate your content with confidence.

02. Tell Us Everything

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An effortless experience awaits

Raise YOUR glass to a seamless, celebratory process

We’ll develop a sound strategy based on your worksheet answers, followed by a Creative Direction brief that includes a mood board to set the tone for your new visual identity. After approval, we’ll begin designing your logos and any additional branding elements. If your experience includes web design, it’s then on to bringing everything to life online through a conversion-driven custom Showit site. Psst...we’ll ensure you have plenty of say along the way, without overwhelming you with ill-fit choices or tedious to-dos.

03. Design & Development

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An effortless experience awaits

Raise YOUR glass to a seamless, celebratory process

After we’ve journeyed through refinements and ensure you feel confident with every last detail, we’ll package up your final files to be delivered through your download folder. If your project includes custom Showit website design, you’ll receive a personalized training video, ensuring you’re empowered to move forward with—and make the most of—your new website.

04. From Our Hands to Yours

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An effortless experience awaits

Raise YOUR glass to a seamless, celebratory process

As things come to a close, we'll equip you with everything you need to launch your new brand with confidence—because we're invested in your success every step of the way. Included in your download folder you’ll find custom launch graphics to share on social media—as well as a strategy-based launch guide to help you announce your new visual identity with intention. Get ready to raise a glass and revel in a renewed sense of purpose. Endless possibilities lie ahead!

05. Cocktails, Anyone?

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An effortless experience awaits

Raise YOUR glass to a seamless, celebratory process

We’ll work together to craft an elevated visual identity that’s backed by results-driven strategy, diving deep into your brand's core values, mission, and biggest goals, honing your voice and story to connect you with the clients that need your work the most.

Through intentional, strategic brand development, you’ll come away with a tailor-made, actionable Style Guide to help you implement your new elevated visual branding and messaging into every facet of your marketing giving you a tangible brand guide you can refer back to for years to come, equipping you with the tools you need to not only look the part but act and speak the part. 

Average Timeline: 4 Week Partnership

Investment: $2,700
*Payment plans available

CUSTOM BRAND DESIGN



Brand Consultation 
Brand Strategy Worksheets
Primary Logo Design 
Secondary Logo Designs 
Font Selection
Color Palette  
Pattern Design




Business Card Design
Thank You Card or Notecard Design




Brand Style Guide 
Launch Day Strategy Guide
Styled Launch Graphics 

BEGIN YOUR DESIGN EXPERIENCE →

Custom Brand Design

Custom Stationery Design

Resources for Success

Ready for a website you’re so proud to share with your audience? It’s time for an elevated web presence that propels your business forward towards those amazing goals of yours and attracts your ideal clients, allowing you to ditch the DIY overwhelm and get back to doing what you love most!

The custom web experience is for you if you’re ready for a beautiful new home for your business. You’re ready for a website that not only focuses on beautiful design, but is also built around strategy and conversion, focusing on the psychological elements that draw viewer’s in and help turn casual browsers into your next dream client.

Average Timeline: 8 Week Partnership

Investment: $5,500 
*Payment plans available

custom WEB DESIGN



Custom Showit Website Design 
Custom Blog Design
Showit & Wordpress Blog Training Videos
Search Engine Optimization (SEO)  




A strategically designed and sales-driven pricing guide for you to privately share with your clients.




Signature Website Planner
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE →

Custom Website Design

Resources for Success

Pricing Guide

Need help getting your website styled and launched? Or maybe you're just wanting to save time and pass the customization process off to a professional? We will customize a Showit template for you! You’ll drop all your content (images, copy, etc.) into our signature website organization system and we’ll upload it into the template that you have already purchased. Easy! 

Average Timeline: 3 Weeks

Investment: Starting at $1,900 
*Payment plans available

Showit template customization



Showit Template Customization
Responsive Mobile Site 
Implementation of Current Logo and Branding
Search Engine Optimization (SEO)




Signature Website Planner
Showit & Wordpress Blog Training Videos
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE →

Customization

Resources for Success

Working in collaboration with creatives who are seeking to elevate their brand through stunning, fine art visuals, I partner with you to plan, coordinate, and style a timeless set of visuals built on intentional storytelling.

Whether you're a wedding pro with the goal of getting your work in front of your ideal clients through submission and publication, or you’re simply looking to further elevate your brand through timeless and quality fine art imagery that reflects your best work, positions you to stand out amongst the crowd, and create a deeper connection with your dream clients.

I’m here to help you create a beautiful and strategic set of visuals from the initial mood board inspiration, to pulling in the perfect team of vendors and suppliers, to shoot-day and beyond. My work has been featured by Wedding Sparrow, Magnolia Rouge, Joy Wed, and more.

Investment: Starting at $1,200
*payment plans available

EDITORIAL & BRAND SHOOTS



Consultation / Story-Building Call
Art Direction (Story Concept, Mood board, Color Palette, etc.)
Detailed Day-Of Schedule + Shot List
Coordination and Sourcing of Vendors and Props
Planning, Coordinating, and Breakdown of Shoot Day
Day-Of Styling from Set Design to Flat Lays
Return of all Rentals and Decor
Assistance With Professional Submission Write-Up
Coordination of Submission to Publication Outlets
Comprehensive Guide of all Included Vendor Info



Consultation/Story-Building Call
Concept Design, Mood Board, Color Palette
Day-Of Outfit & Props Guide
Natural Posing Prep Guide
Planning, Coordinating, Day-Of Styling and Breakdown
Return of all Rentals and Decor

Download the Brochure

BEGIN YOUR DESIGN EXPERIENCE

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Editorial Shoots

Brand Shoots

SHOWIT TEMPLATE CUSTOMIZATION

WEB DESIGN

BRAND & WEB DESIGN

BRAND DESIGN

Navigate:

Branding and Website Design Experiences

Out with the old. In with the refined, renewed, and return-generating

The Starting Point: You’re craving a renewed sense of confidence and a brand that reflects your best work. A pieced-together identity and DIY website design (complete with high bounce rates) are no longer up to par with the clients you want to attract and the future you want to create. You’re ready to hand everything off to a seasoned studio for a cohesive, effortless experience under one roof.

The Destination: Walk away with a website that works as an active sales tool on your behalf (while you sip champagne and attend to all of those quality inquiries), a bespoke brand that attracts on-brand leads, and a visual identity worthy of your stunning work. Feel confident in the value you bring to the table, ready to raise your prices, and finally free to focus on the things that matter most.

Custom Brand & Website Design

BEGIN YOUR DESIGN EXPERIENCE

The Starting Point: You’ve outgrown the logo lingering from your early days and a color palette you curated on your own. You’re ready to enter a new season of your brand—one that empowers you to start charging your worth. You want cohesion across all touchpoints, and a visual identity that’s as profitable as it is polished.

The Destination: Walk away with an elevated brand that’s designed to deliver revenue-based results—and a honed understanding of how to communicate your brand’s story. A tailor-made, actionable Style Guide covers every last aspect of your visual identity and ensures you’re equipped to intentionally implement your bespoke brand and renewed messaging across every client touchpoint.

Custom Brand Design

BEGIN YOUR DESIGN EXPERIENCE

The Starting Point: You’re overwhelmed with DIY efforts (and underwhelmed by the results they’re delivering) and are craving an online presence as elevated as the work you produce. You want a website that feels like home—one that’s both stunning and rooted in sound strategy—so you can focus on the work you love most.

The Destination: Walk away with a conversion-focused website that merges timeless design with a deep-rooted understanding of consumer psychology—ultimately selling your services without you so much as lifting a finger. Feel wholeheartedly confident in your website both as an honest representation of your brand and a time-saving tool that converts casual browsers into your next dream client.

Custom Website Design

BEGIN YOUR DESIGN EXPERIENCE

The Starting Point: You've purchased a Showit template, but you need help elevating it and ensuring your site is styled for strategy and ready to launch seamlessly.

The Destination: After dropping all of your content into our signature website planner, we’ll upload everything to the Showit template you’ve purchased—approaching the project with a honed eye for design and a deep understanding of consumer psychology—allowing you to launch with complete confidence.

Semi-Custom Website Design

BEGIN YOUR DESIGN EXPERIENCE

Just like you, we know the littlest touches can leave a lasting impression. Our client experience goes far beyond what’s expected and, instead, delivers only what’s exceptional. From smart systems that save you precious time—to the complimentary resources we provide to help you make the most of your new brand—we’re here to skip the next “level up” and instead, serve you straight from the top shelf. French 75s, anyone?

For investment details and availability, please inquire using our contact form. We accept a limited number of brand + web clients each year. We would love to custom quote your project!

The Extra Mile Is Always a Part of Our Journey

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We Know What You’re Wondering

Frequently Asked Questions

The main difference at AFD lies in the strategy and support we provide clients. We dive deep into strategic brand development (think: voice and messaging) and go far beyond surface-level aesthetics to create conversion-driven brands. We believe your visual identity and website should work hard for you, rather than creating more work for you—which is why we equip you with all of the tools you need to move forward successfully with your new brand (and cheer you on every step of the way!).

Why should I choose AF Design?

As our happy clients continually tell us, investing in a custom brand allows you to raise your prices and attract a higher-end clientele. We call our work an investment because it is just that—it’s designed to deliver real-life returns that far exceed the initial dollar amount you put in. The other major bonus? We rely on timeless design to ensure your brand has longevity—so you won’t need to rebrand year after year.

Is custom design worth the investment?

We offer branding and web design for wedding professionals, small creative businesses, and solo entrepreneurs who are ready to grow. We love working with like-minded creatives who see the value in an elevated, intentional brand—whether they’re just starting out or have been in business for years.

Who do you work with?

Absolutely! We love designing for a variety of aesthetics, including dark and emotive styles. It's always our goal to disappear into each design project—while letting your brand’s individuality and your audience’s desires guide the way.

My style is dark. Is that OK?

We do! Whether your business is in its humble beginnings, or you're years into your journey and ready to dive into a rebrand—we love partnering with passionate wedding professionals and creatives who understand the value in developing a strategy-based brand identity.

Do you work with new business owners?

You will receive .ai, .png, .jpg, .eps, and .pdf file formats. You’ll also receive resources to guide you after our project is complete, including our signature brand style guide, color codes, type hierarchy, a launch guide, and more—ensuring you have every tool you need to sustain success for years to come.

What files will I receive?

At this time, we do not offer copywriting services; however, we have a trusted referral list of amazing copywriters ready to partner with you for your copy needs. We also provide plenty of insight into messaging through our intake worksheets, which will help you craft your own content should you feel comfortable doing so.

Do you offer copywriting?

We design websites exclusively using Showit—a drag-and-drop platform that does not require any coding. 

Which website platform do you use?

Showit is a drag-and-drop platform that’s responsive, user-friendly, and completely customizable with outstanding customer service and support. This ensures you feel confident and comfortable maintaining your website on your own once our project is complete. (We know you’ll love it!)

Why do you recommend Showit?

You can! We work with the amazing developer team at Showit to seamlessly transfer all of your current blog posts to your new custom Showit site.

Can I keep my current blog?

Our web design packages include basic SEO implementation (page titles, meta descriptions, keywords). We also have a trusted list of SEO experts to happily refer upon request.

Do you offer SEO services?

In addition to your personalized training videos that are included in our custom web design packages, you'll also have access to Showit's live chat support, plenty of helpful video tutorials, and more! Psst...we never send you off without ensuring you feel completely comfortable maintaining your website yourself.

What kind of on-going support is offered?

You’re ready to hand things over to a trusted professional

You’re booking on-brand leads who understand your value

You can raise your prices with confidence

You have a site that attracts and converts high-end clients

You have a clear message that resonates with your dream clients

You have a brand you're passionate about and proud to show off

You’ve successfully shifted to a quality-over-quantity model

You’re ready to hand things over to a trusted professional
You’re booking on-brand leads who understand your value
You can raise your prices with confidence
You have a site that attracts and converts high-end clients
You have a clear message that resonates with your dream clients
You have a brand you're passionate about and proud to show off
You’ve successfully shifted to a quality-over-quantity model

Crafting Transformations That Honor the Quality of Your Work  

You’re over the DIY route and information overload
You aren’t working with your ideal clients
You’re not charging your worth
Your site is attracting more budget shoppers than you’d like
You have a story to share, but you’re unsure of how to say it
You hesitate to show your logo or send a lead to your website
You’re overcooked, overwhelmed, and underpaid

You’re over the DIY route and information overload

You aren’t working with your ideal clients

You’re not charging your worth

Your site is attracting more budget shoppers than you’d like

You have a story to share, but you’re unsure of how to say it

You hesitate to show your logo or send a lead to your website

You’re overcooked, overwhelmed, and underpaid

This Way to the Transformation You Deserve

Begin Your Design Experience →

We’re here to ensure you’re seen, sought after, and signed by your dream clients. We can’t wait to work with you to craft a brand that elevates your business and leaves a lasting impression with quality leads. Let’s get you to a place of growth followed by sustained, celebration-worthy success.