The Branding Experience

an at-a-glance look at the process

After submitting your project inquiry, I’ll follow up to schedule a consultation call so we can chat over a (virtual) cup of coffee all about your business, vision and goals, get to know each other better and start getting excited about all the amazing things we can accomplish for your business! If we’re a great fit, we’ll make it official on paper, reserve your project in my design calendar, and dive right into the first steps of crafting a strategic brand identity that connects you to your dream clients.

I. Consultation Call

Immediately after booking, you'll receive branding worksheets to complete before the design phase begins. Through these worksheets, we’ll hone in on your brand’s values, mission, ideal clients, brand voice, and aesthetic preferences, equipping you with all the intentional tools you need to not only look the part, but act and speak the part. With your answers in mind, I'll dive into strategic research to begin the design development phase.

II. Brand Homework

We'll begin the design development phase by gathering inspiration and creating a mood board that sets the tone for the visual design. After approval, I'll begin designing your logos and other branding collateral. You’ll be involved every step of the way, approving each design asset before moving forward. If you have also selected a website package, you'll be sent a web design questionnaire and we'll bring everything to life online.

III. Intentional Design

After we have journeyed through all the necessary refinements and everything has been approved, we'll package up all your final files to be delivered. Your download folder will include everything you'll need to make the most of your new heartfelt designs.

IV. Final File Delivery

GET THE PACKAGE &
INVESTMENT DETAILS HERE

Included in your download folder, you'll receive launch graphics to share on social media and with your audience, as well as a launch guide to help you make the most of announcing your new brand and/or website. It’s time to celebrate all the intentional and thoughtful work and raise a glass to the endless possibilities that lie ahead! Cheers!

V. Launch Day

The Branding Experience

an at-a-glance look at the process

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. Consultation call

02. brand HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

After submitting your project inquiry, I’ll follow up to schedule a consultation call so we can chat over a (virtual) cup of coffee all about your business, vision and goals, get to know each other better and start getting excited about all the amazing things we can accomplish for your business! If we’re a great fit, we’ll make it official on paper, reserve your project in my design calendar, and dive right into the first steps of crafting a strategic brand identity that connects you to your dream clients.

Next Step

The Branding Experience

an at-a-glance look at the process

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. Consultation call

02. brand homework

03. intentional design

04. FINAL FILE delivery

05. launch day

Immediately after booking, you'll receive branding worksheets to complete before the design phase begins. Through these worksheets, we’ll hone in on your brand’s values, mission, ideal clients, brand voice, and aesthetic preferences, equipping you with all the intentional tools you need to not only look the part, but act and speak the part. With your answers in mind, I'll dive into strategic research to begin the design development phase.

Next Step

The Branding Experience

an at-a-glance look at the process

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. Consultation call

02. brand HOMEWORK

03. intentional design

04. FINAL FILE delivery 

05. launch day

We'll begin the design development phase by gathering inspiration and creating a mood board that sets the tone for the visual design. After approval, I'll begin designing your logos and other branding collateral. You’ll be involved every step of the way, approving each design asset before moving forward. If you have also selected a website package, you'll be sent a web design questionnaire and we'll bring everything to life online.

Next Step

The Branding Experience

an at-a-glance look at the process

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. Consultation call

02. brand HOMEWORK

03. intentional design

04. final file delivery

05. launch day

After we have journeyed through all the necessary refinements and everything has been approved, we'll package up all your final files to be delivered. Your download folder will include everything you'll need to make the most of your new heartfelt designs.

Next Step

The Branding Experience

an at-a-glance look at the process

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. Consultation call

02. brand HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

Included in your download folder, you'll receive launch graphics to share on social media and with your audience, as well as a launch guide to help you make the most of announcing your new brand and/or website. It’s time to celebrate all the intentional and thoughtful work and raise a glass to the endless possibilities that lie ahead! Cheers!

Let's Get Started

We’ll work together to craft an elevated visual identity that’s backed by results-driven strategy, diving deep into your brand's core values, mission, and biggest goals, honing your voice and story to connect you with the clients that need your work the most.

Through intentional, strategic brand development, you’ll come away with a tailor-made, actionable Style Guide to help you implement your new elevated visual branding and messaging into every facet of your marketing giving you a tangible brand guide you can refer back to for years to come, equipping you with the tools you need to not only look the part but act and speak the part. 

Average Timeline: 4-6 Week Partnership

Investment: $2,500
*payment plans available

CUSTOM BRAND DESIGN



Brand Consultation 
Brand Strategy Worksheets
Primary & Secondary Logo Design 
Logo Submark & Watermark
Font Selection
Color Palette  



Business Card Design
Notecard Design



Facebook Banner Design
Email Signature
Pattern Design
Instagram Story Cover Icons
Welcome/Investment Guide Design



Brand Style Guide 
Launch Day Strategy Guide
Styled Launch Graphics 

Branding & Website Packages

BEGIN YOUR DESIGN EXPERIENCE

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Custom Brand Design

Custom Stationery Design

Collateral Options

Resources for Success

You’re so ready to stop piecing together your branding. You’re done wasting time trying to figure out the DIY route, the information overload, and just plain not connecting with the clients you dream of connecting with because your website doesn’t fully reflect your high-quality work and brand.

You’re ready for a professional and bespoke experience that seamlessly connects your brand with a one-of-a-kind website that covers everything you need to position your brand as the elevated, high-level professional you are. You’re ready for a renewed sense of confidence and intentionality with a custom brand and website design that reflects your best work, instills trust in your audience, and free’s you to live the life and build the business you’ve been dreaming about.

Average Timeline: 6-8 Week Partnership

Investment: $5,700 
*payment plans available

custom brand & WEB DESIGN



Brand Consultation 
Brand Strategy Worksheets
Primary & Secondary Logo Design 
Logo Submark & Watermark 
Font Selection
Color Palette  



Business Card Design
Notecard Design



Facebook Banner Design
Email Signature
Pattern Design
Instagram Story Cover Icons
Welcome/Investment Guide Design



Custom Showit Website & Blog Design 
Mobile / Responsive Design
Basic Search Engine Optimization (SEO) 
Private Pricing Page Design 
Instagram Landing Page Design



Brand Style Guide 
Launch Day Strategy Guide
Styled Launch Graphics 
Showit & Blog Training Resource Guide 
SEO Guide




BEGIN YOUR DESIGN EXPERIENCE

Brand Design & Web Packages

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Custom Brand Design

Custom Stationery Design

Collateral Options

Custom Website Design

Resources for Success

Ready for a website you’re so proud to share with your audience? It’s time for an elevated web presence that propels your business forward towards those amazing goals of yours and attracts your ideal clients, allowing you to ditch the DIY overwhelm and get back to doing what you love most!

The custom web experience is for you if you’re ready for a beautiful new home for your business. You’re ready for a website that not only focuses on beautiful design, but is also built around strategy and conversion, focusing on the psychological elements that draw viewer’s in and help turn casual browsers into your next dream client.

Average Timeline: 4-6 Week Partnership

Investment: $3,200 
*payment plans available

custom WEB DESIGN



Custom Showit Website & Blog Design 
Mobile / Responsive Design
Basic Search Engine Optimization (SEO) 
Private Pricing Page Design 
Instagram Landing Page Design




Showit & Blog Training Resource Guide
SEO Guide
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE

Brand Design & Web Packages

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Custom Website Design

Resources for Success

Need help getting your website styled and launched? Or maybe you're just wanting to save time and pass the customization process off to a professional? We will customize a Showit template for you! You’ll drop all your content (images, copy, etc.) into our signature website organization system and we’ll upload it into the template that you have already purchased. Easy! 

Average Timeline: 2 Weeks

Investment: Starting at $1,900 
*payment plans available

Showit template customization



Showit Template Customization
Responsive Mobile Site 
Implementation of Current Logo and Branding
Basic Search Engine Optimization (SEO)




Showit & Blog Training Resource Guide
SEO Guide
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE

Brand Design & Web Packages

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Includes

Resources for Success

Working in collaboration with creatives who are seeking to elevate their brand through stunning, fine art visuals, I partner with you to plan, coordinate, and style a timeless set of visuals built on intentional storytelling.

Whether you're a wedding pro with the goal of getting your work in front of your ideal clients through submission and publication, or you’re simply looking to further elevate your brand through timeless and quality fine art imagery that reflects your best work, positions you to stand out amongst the crowd, and create a deeper connection with your dream clients.

I’m here to help you create a beautiful and strategic set of visuals from the initial mood board inspiration, to pulling in the perfect team of vendors and suppliers, to shoot-day and beyond. My work has been featured by Wedding Sparrow, Magnolia Rouge, Joy Wed, and more.

Investment: Starting at $1,200
*payment plans available

EDITORIAL & BRAND SHOOTS



Consultation / Story-Building Call
Art Direction (Story Concept, Mood board, Color Palette, etc.)
Detailed Day-Of Schedule + Shot List
Coordination and Sourcing of Vendors and Props
Planning, Coordinating, and Breakdown of Shoot Day
Day-Of Styling from Set Design to Flat Lays
Return of all Rentals and Decor
Assistance With Professional Submission Write-Up
Coordination of Submission to Publication Outlets
Comprehensive Guide of all Included Vendor Info



Consultation/Story-Building Call
Concept Design, Mood Board, Color Palette
Day-Of Outfit & Props Guide
Natural Posing Prep Guide
Planning, Coordinating, Day-Of Styling and Breakdown
Return of all Rentals and Decor

Download the Brochure

BEGIN YOUR DESIGN EXPERIENCE

Brand Design & Web Packages

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Editorial Shoots

Brand Shoots

Adrienne Michelle Weddings

"Ashley was an absolute gem to work with through the entire process! Her communication and customer service was top notch. Her in-depth questionnaire's were well thought out and were the reason why she nailed my branding on the head. Her presentation and design were flawless. I am so glad I found Ashley. She is kind, dedicated and so talented. Go with her for all your branding needs!" 

Frequently Asked Questions

My brand design process is different in that not only do we focus on crafting beautiful and timeless visuals, we also dive deep into strategic brand development, equipping you with all the tools you need to move forward successfully with your new brand. If we work together, just know I’ll be your biggest supporter and cheering you on every step of the way!

Why should I choose AF Design?

why invest in custom design?

Offering a seamless experience from beginning to end, most projects are around 4-8 weeks and also depend on your timely communication. 

How long is the experience?

Absolutely! I love designing for a variety of aesthetics including dark and emotive styles. It's always my goal to disappear into each design project, letting each project's individuality and unique story guide the design development. 

My style is dark. Is that ok?

An elevated and professional brand and website allows you to stand out amongst a sea of competitors. It allows you to raise your prices, quickly earning back a return on your investment. It enables you to attract not just any client, but your dream client, and with a timeless design, reduces the need to rebrand year after year. 

Is custom design worth the investment?

I use ShowIt for all web design projects. ShowIt designs are responsive, user friendly, mobile friendly, and one-of-a-kind with amazing customer service and support.

What website platform do you use?

Yes! I offer payment plans of three to four installments with an upfront retainer fee of 25% to book your project. Please note: No final files will be released until payment has been delivered in full.

Do you offer payment plans?

You’ll receive the following file formats: ai, png, jpg, eps, pdf. You’ll also receive resources to help successfully guide you after our project is complete: brand guidelines, color codes, launch graphics, type hierarchy, seo guide, launch guide, and more. You’ll receive everything you need to serve your business well for years to come!

What files will I receive?

I specialize in working with smaller creative businesses, solo entrepreneurs, wedding professionals and more. I love working with like-minded creatives whether you’re just starting out or have already been in business for years.

Who do you work with?

One of the best parts of my Brand Development Experience is that it equips you to confidently and strategically develop your unique brand voice and messaging that authentically connects you to your target audience. Plus, you’ll receive six of my favorite copywriting formulas. If you’re still looking for further copywriting resources, I have a list of amazing referrals to offer. 

Do you offer copywriting?

You’re ready to hand it over to a professional
You’re doing the dream work you were meant to do
You can raise your prices confidently
You have a clear message that attracts your target audience
You have a brand you’re so proud of

You’re over the DIY route and information overload
You aren’t working with your ideal clients
You’re not charging your worth
You’re unsure of what to say to your audience
You hesitate WHEN someone asks for your business card

Crafting Transformations That Honor the Quality of Your Work  

Bespoke Design to Differentiate

BEGIN YOUR DESIGN EXPERIENCE

Let’s work together to craft a brand that elevates your business and leaves a lasting impression with your dream clients. Backed by research into your target audiences pain points, desires, and perceptions, we’ll uncover the differentiating qualities that tell your story in a way that lets you be seen and gets you booked.