Branding & Web Design Experience

an at-a-glance look at our seamless process

After submitting your project inquiry, we’ll schedule a strategy call so we can chat all about your business, vision and goals. After making it official on paper and reserving your project in the design calendar, we’ll dive right into crafting a strategic brand and/or website of your high-conversion dreams that connects you to your target audience and propels your towards your financial goals.

01. Discovery Meeting

Immediately after booking, you'll receive brand strategy worksheets to complete before the design phase begins. Through these worksheets, we’ll hone in on your brand’s values, mission, ideal clients, brand voice, and aesthetic preferences, equipping you with all the intentional tools you need to not only look the part, but act and speak the part. If your experience includes web design, you’ll also receive our signature Website Planner with instructions on how to curate your content and copywriting, successfully preparing us for the design and development phase. 

02. Client Homework

With your brand worksheet answers in mind, we’ll dive into the research phase, sending over a Creative Direction brief including a mood board that sets the tone for the visual design. After approval, I'll begin designing your logos and additional branding elements. You’ll be involved every step of the way, approving each design asset before moving forward. Once the brand design phase is complete, and if your experience includes web design, we’ll begin to craft a mobile-friendly website through the Showit platform, bringing everything to life online.

03. Intentional Design

After we have journeyed through all the necessary refinements and everything has been approved, we'll package up all your final files to be delivered through your download folder. If your experience includes web design, you’ll also receive a personalized training video empowering you to confidently move forward using your new website and making the most of your new heartfelt designs.

04. Final File Delivery

Included in your download folder, you'll receive launch graphics to share on social media and with your audience, as well as a launch guide to help you successfully announce your new brand and/or website. It’s time to celebrate all the intentional and thoughtful work and raise a glass to the endless possibilities that lie ahead! Cheers!

05. Launch Day

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. discovery meeting

02. client HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

After submitting your project inquiry, we’ll schedule a strategy call so we can chat all about your business, vision and goals. After making it official on paper and reserving your project in the design calendar, we’ll dive right into crafting a strategic brand and/or website of your high-conversion dreams that connects you to your target audience and propels your towards your financial goals.

Next Step

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. DISCOVERY MEETING

02. client HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

Immediately after booking, you'll receive brand strategy worksheets to complete before the design phase begins. Through these worksheets, we’ll hone in on your brand’s values, mission, ideal clients, brand voice, and aesthetic preferences, equipping you with all the intentional tools you need to not only look the part, but act and speak the part. If your experience includes web design, you’ll also receive our signature Website Planner with instructions on how to curate your content and copywriting, successfully preparing us for the design and development phase. 

Next Step

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. DISCOVERY MEETING

02. client HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

With your brand worksheet answers in mind, we’ll dive into the research phase, sending over a Creative Direction brief including a mood board that sets the tone for the visual design. After approval, I'll begin designing your logos and additional branding elements. You’ll be involved every step of the way, approving each design asset before moving forward. Once the brand design phase is complete, and if your experience includes web design, we’ll begin to craft a mobile-friendly website through the Showit platform, bringing everything to life online.

Next Step

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. DISCOVERY MEETING

02. client HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

After we have journeyed through all the necessary refinements and everything has been approved, we'll package up all your final files to be delivered through your download folder. If your experience includes web design, you’ll also receive a personalized training video empowering you to confidently move forward using your new website and making the most of your new heartfelt designs.

Next Step

GET THE PACKAGE &
INVESTMENT DETAILS HERE

01. DISCOVERY MEETING

02. client HOMEWORK

03. intentional design

04. FINAL FILE delivery

05. launch day

Included in your download folder, you'll receive launch graphics to share on social media and with your audience, as well as a launch guide to help you successfully announce your new brand and/or website. It’s time to celebrate all the intentional and thoughtful work and raise a glass to the endless possibilities that lie ahead! Cheers!

Let's Get Started!

Branding & Web Design Experience

an at-a-glance look at our seamless process

You’re so ready to stop piecing together your branding. You’re done wasting time trying to figure out the DIY route, the information overload, and just plain not connecting with the clients you dream of connecting with because your website doesn’t fully reflect your high-quality work and brand.

You’re ready for a professional and bespoke experience that seamlessly connects your brand with a one-of-a-kind website that covers everything you need to position your brand as the elevated, high-level professional you are. You’re ready for a renewed sense of confidence and intentionality with a custom brand and website design that reflects your best work, instills trust in your audience, and free’s you to live the life and build the business you’ve been dreaming about.

Average Timeline: 10-12 Week Partnership

Investment: $6,200 
*Payment plans available

custom brand & WEB DESIGN



Primary Logo Design 
Secondary Logo Designs 
Font Selection
Color Palette  
Pattern Design



Business Card Design
Thank You Card or Notecard Design



Custom Showit Website Design 
Custom Blog Design
Showit & Wordpress Blog Training Videos
Search Engine Optimization (SEO) 



A strategically designed and sales-driven pricing guide for you to privately share with your clients.



Brand Style Guide 
Signature Website Planner
Launch Day Strategy Guide
Styled Launch Graphics 




BEGIN YOUR DESIGN EXPERIENCE →

Custom Brand Design

Custom Stationery Design

Custom Website Design

Resources for Success

Pricing Guide

We’ll work together to craft an elevated visual identity that’s backed by results-driven strategy, diving deep into your brand's core values, mission, and biggest goals, honing your voice and story to connect you with the clients that need your work the most.

Through intentional, strategic brand development, you’ll come away with a tailor-made, actionable Style Guide to help you implement your new elevated visual branding and messaging into every facet of your marketing giving you a tangible brand guide you can refer back to for years to come, equipping you with the tools you need to not only look the part but act and speak the part. 

Average Timeline: 4-6 Week Partnership

Investment: $2,700
*Payment plans available

CUSTOM BRAND DESIGN



Brand Consultation 
Brand Strategy Worksheets
Primary Logo Design 
Secondary Logo Designs 
Font Selection
Color Palette  
Pattern Design




Business Card Design
Thank You Card or Notecard Design




Brand Style Guide 
Launch Day Strategy Guide
Styled Launch Graphics 

BEGIN YOUR DESIGN EXPERIENCE →

Custom Brand Design

Custom Stationery Design

Resources for Success

Ready for a website you’re so proud to share with your audience? It’s time for an elevated web presence that propels your business forward towards those amazing goals of yours and attracts your ideal clients, allowing you to ditch the DIY overwhelm and get back to doing what you love most!

The custom web experience is for you if you’re ready for a beautiful new home for your business. You’re ready for a website that not only focuses on beautiful design, but is also built around strategy and conversion, focusing on the psychological elements that draw viewer’s in and help turn casual browsers into your next dream client.

Average Timeline: 6-8 Week Partnership

Investment: $5,500 
*Payment plans available

custom WEB DESIGN



Custom Showit Website Design 
Custom Blog Design
Showit & Wordpress Blog Training Videos
Search Engine Optimization (SEO)  




A strategically designed and sales-driven pricing guide for you to privately share with your clients.




Signature Website Planner
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE →

Custom Website Design

Resources for Success

Pricing Guide

Need help getting your website styled and launched? Or maybe you're just wanting to save time and pass the customization process off to a professional? We will customize a Showit template for you! You’ll drop all your content (images, copy, etc.) into our signature website organization system and we’ll upload it into the template that you have already purchased. Easy! 

Average Timeline: 2-3 Weeks

Investment: Starting at $1,900 
*Payment plans available

Showit template customization



Showit Template Customization
Responsive Mobile Site 
Implementation of Current Logo and Branding
Search Engine Optimization (SEO)




Signature Website Planner
Showit & Wordpress Blog Training Videos
Launch Day Strategy Guide
Styled Launch Graphics 





BEGIN YOUR DESIGN EXPERIENCE →

Customization

Resources for Success

Working in collaboration with creatives who are seeking to elevate their brand through stunning, fine art visuals, I partner with you to plan, coordinate, and style a timeless set of visuals built on intentional storytelling.

Whether you're a wedding pro with the goal of getting your work in front of your ideal clients through submission and publication, or you’re simply looking to further elevate your brand through timeless and quality fine art imagery that reflects your best work, positions you to stand out amongst the crowd, and create a deeper connection with your dream clients.

I’m here to help you create a beautiful and strategic set of visuals from the initial mood board inspiration, to pulling in the perfect team of vendors and suppliers, to shoot-day and beyond. My work has been featured by Wedding Sparrow, Magnolia Rouge, Joy Wed, and more.

Investment: Starting at $1,200
*payment plans available

EDITORIAL & BRAND SHOOTS



Consultation / Story-Building Call
Art Direction (Story Concept, Mood board, Color Palette, etc.)
Detailed Day-Of Schedule + Shot List
Coordination and Sourcing of Vendors and Props
Planning, Coordinating, and Breakdown of Shoot Day
Day-Of Styling from Set Design to Flat Lays
Return of all Rentals and Decor
Assistance With Professional Submission Write-Up
Coordination of Submission to Publication Outlets
Comprehensive Guide of all Included Vendor Info



Consultation/Story-Building Call
Concept Design, Mood Board, Color Palette
Day-Of Outfit & Props Guide
Natural Posing Prep Guide
Planning, Coordinating, Day-Of Styling and Breakdown
Return of all Rentals and Decor

Download the Brochure

BEGIN YOUR DESIGN EXPERIENCE

BRAND & WEB DESIGN

WEB DESIGN

TEMPLATE CUSTOMIZATION

EDITORIAL & BRAND SHOOT STYLING

BRAND DESIGN

Editorial Shoots

Brand Shoots

SHOWIT TEMPLATE CUSTOMIZATION

WEB DESIGN

BRAND & WEB DESIGN

BRAND DESIGN

Branding & Website Packages

view our services by clicking the links below

We’ll work together to craft an elevated visual identity that’s backed by results-driven strategy, diving deep into your brand's core values, mission, and biggest goals, honing your voice and story to connect you with the clients that need your work the most.

Through intentional, strategic brand development, you’ll come away with a tailor-made, actionable Style Guide to help you implement your new elevated visual branding and messaging into every facet of your marketing giving you a tangible brand guide you can refer back to for years to come, equipping you with the tools you need to not only look the part but act and speak the part. 

Average Timeline: 4-6 Week Partnership

Investment: $2,700
*Payment plans available

CUSTOM BRAND DESIGN



Brand Consultation 
Brand Strategy Worksheets
Primary Logo Design 
Secondary Logo Designs 
Font Selection
Color Palette  
Pattern Design




Business Card Design
Thank You Card or Notecard Design




Brand Style Guide 
Launch Day Strategy Guide
Styled Launch Graphics 

BRAND & WEB DESIGN

WEB DESIGN

SHOWIT TEMPLATE CUSTOMIZATION

BRAND DESIGN

Custom Brand Design

Custom Stationery Design

Resources for Success

custom brand & WEB DESIGN

You’re so ready to stop piecing together your branding. You’re done wasting time trying to figure out the DIY route, the information overload, and just plain not connecting with the clients you dream of connecting with because your website doesn’t fully reflect your high-quality work and brand.

You’re ready for a professional and bespoke experience that seamlessly connects your brand with a one-of-a-kind website that covers everything you need to position your brand as the elevated, high-level professional you are. You’re ready for a renewed sense of confidence and intentionality with a custom brand and website design that reflects your best work, instills trust in your audience, and free’s you to live the life and build the business you’ve been dreaming about.

Average Timeline: 10-12 Week Partnership

Investment: $6,200 
*Payment plans available


Primary Logo Design 
Secondary Logo Designs 
Font Selection
Color Palette  
Pattern Design



Business Card Design
Thank You Card or Notecard Design



Custom Showit Website Design 
Custom Blog Design
Showit & Blog Training Videos
Search Engine Optimization (SEO) 
 


A strategically designed and sales-driven pricing guide for you to privately share with your clients.



Brand Style Guide 
Signature Website Planner
Launch Day Strategy Guide
Styled Launch Graphics  





BRAND & WEB DESIGN

WEB DESIGN

SHOWIT TEMPLATE CUSTOMIZATION

BRAND DESIGN

Custom Brand Design

Custom Stationery Design

Custom Website Design

Resources for Success



Custom Showit Website Design 
Custom Blog Design
Showit & Blog Training Videos
Search Engine Optimization (SEO)  




A strategically designed and sales-driven pricing guide for you to privately share with your clients.




Signature Website Planner
Launch Day Strategy Guide
Styled Launch Graphics 





Ready for a website you’re so proud to share with your audience? It’s time for an elevated web presence that propels your business forward towards those amazing goals of yours and attracts your ideal clients, allowing you to ditch the DIY overwhelm and get back to doing what you love most!

The custom web experience is for you if you’re ready for a beautiful new home for your business. You’re ready for a website that not only focuses on beautiful design, but is also built around strategy and conversion, focusing on the psychological elements that draw viewer’s in and help turn casual browsers into your next dream client.

Average Timeline: 6-8 Week Partnership

Investment: $5,500 
*Payment plans available

BRAND & WEB DESIGN

WEB DESIGN

SHOWIT TEMPLATE CUSTOMIZATION

BRAND DESIGN

Custom Website Design

Resources for Success

Pricing Guide

custom WEB DESIGN



Showit Template Customization
Responsive Mobile Site 
Implementation of Current Logo and Branding
Search Engine Optimization (SEO)



Signature Website Planner
Showit & WordPress Blog Training Videos
Launch Day Strategy Guide
Styled Launch Graphics 





Need help getting your website styled and launched? Or maybe you're just wanting to save time and pass the customization process off to a professional? We will customize a Showit template for you! You’ll drop all your content (images, copy, etc.) into our signature website organization system and we’ll upload it into the template that you have already purchased. Easy! 

Average Timeline: 2-3 Weeks

Investment: Starting at $1,900 
*Payment plans available

BRAND & WEB DESIGN

WEB DESIGN

SHOWIT TEMPLATE CUSTOMIZATION

BRAND DESIGN

Customization

Resources for Success

template customization

Pricing Guide

Begin Your Design Experience →

Begin Your Design Experience →

Begin Your Design Experience →

Begin Your Design Experience →

WHAT'S INCLUDED

WHAT'S INCLUDED

WHAT'S INCLUDED

WHAT'S INCLUDED

Branding & Website Packages

client praise

"Ashley went above and beyond and exceeded my highest expectations!"

“Investing in Ashley is 100% worth it! The branding and web design services she offers are undertakings I could never have done on my own. Ashley took care of everything from start to finish for me, which freed me up to focus on everything else and spared me countless hours of trying to design a website myself. Beyond the time it saved me and her technical know-how, Ashley also has impeccable taste and an incredible eye for design. She knew exactly how to bring my vision to life which is worth it's weight in gold! I have gotten so much incredible positive feedback from friends, peers, mentors, and past client's since the launch! It's given me the confidence to raise my pricing and I very quickly started receiving inquiries from full service planners for their client's weddings, in some of my target markets!”

Taralynn Lawton, Photographer

View Taralynn's Design →

My brand design process is different in that not only do we focus on crafting beautiful and timeless visuals, we also dive deep into strategic brand development, equipping you with all the tools you need to move forward successfully with your new brand. If we work together, just know I’ll be your biggest supporter and cheering you on every step of the way!

Why should I choose AF Design?

Offering a seamless experience from beginning to end, most projects are around 10-12 weeks and also depend on your timely communication. 

How long is the experience?

Absolutely! I love designing for a variety of aesthetics including dark and emotive styles. It's always my goal to disappear into each design project, letting each project's individuality and unique story guide the design development. 

My style is dark. Is that ok?

An elevated and professional brand and website allows you to stand out amongst a sea of competitors. It allows you to raise your prices, quickly earning back a return on your investment. It enables you to attract not just any client, but your dream client, and with a timeless design, reduces the need to rebrand year after year. 

Is custom design worth the investment?

I use ShowIt for all web design projects. ShowIt designs are responsive, user friendly, mobile friendly, and one-of-a-kind with amazing customer service and support.

What website platform do you use?

Yes, customizable payment plans are available. My hope is to ensure your investment is as manageable and seamless as possible.

Do you offer payment plans?

You’ll receive the following file formats: ai, png, jpg, eps, pdf. You’ll also receive resources to help successfully guide you after our project is complete: brand guidelines, color codes, launch graphics, type hierarchy, seo guide, launch guide, and more. You’ll receive everything you need to serve your business well for years to come!

What files will I receive?

I specialize in working with small creative businesses, solo entrepreneurs, wedding professionals and more. I love working with like-minded creatives whether you’re just starting out or have already been in business for years.

Who do you work with?

At the start of the process, I will send along a copywriting document filled with helpful prompts to guide you as you compose copywriting for your web design. Often times, the prompts offer more than enough guidance for the clients I serve. Then, when the web design step is reached, I will use my expertise to pull out unique phrases and quotes to ensure your web design speaks directly to your Ideal Client.

Do you offer copywriting?

Frequently Asked Questions

why invest in custom design?

You’re ready to hand it over to a professional
You’re doing the dream work you were meant to do
You can raise your prices confidently
You have a clear message that attracts your target audience
You have a brand you’re so proud of

You’re over the DIY route and information overload
You aren’t working with your ideal clients
You’re not charging your worth
You’re unsure of what to say to your audience
You hesitate WHEN someone asks for your business card

Crafting Transformations That Honor the Quality of Your Work  

Bespoke Design to Elevate

BEGIN YOUR DESIGN EXPERIENCE

Let’s work together to craft a brand that elevates your business and leaves a lasting impression with your dream clients. Backed by research into your target audiences pain points, desires, and perceptions, we’ll uncover the differentiating qualities that tell your story in a way that lets you be seen and gets you booked.