Welcome to the AFD Journal. Here you'll find our brand launches, business tips, helpful freebies, and more.


GET YOUR FREE GUIDE HERE Showing up intentionally is one of the best ways to inspire a more personal connection with your audience, and ultimately, is one of the best ways to reach your biggest business goals and connect with your dream clients.  One of the most powerful ways to show up and set yourself […]

Freebie | Six Steps to Take to Prepare for Your Brand Photoshoot


DOWNLOAD YOUR FREE BRAND BOARD TEMPLATE What exactly is a brand board template and why do you need one for your business? A brand board is an at-a-glance guide for all the visual elements of your brand. It’s a final collection of your logos, fonts, color palette, icons, pattern, mood board inspiration, and more! A […]

Freebie | How to Create a Brand Board for Your Business + Free Illustrator Template

Business Tips

Styled Shoot Notes: We wanted to keep the bride and groom portraits simple to let the most important aspect of a wedding day take center stage, the couple and the love between them. And with details like a gorgeous ring from wedding ring designer Susie Saltzman, unstructured, sweeping florals and a beautifully romantic flowing gown from bridal […]

Styled Shoot | Big Sur Coast

Styled Shoots

Styled editorial shoot

Styled Shoot Notes: I wanted the surrounding beauty to speak for itself in this shoot. The ocean spilling into the bay can be seen from the museum sidelines and the alabaster white columns and sculptures that greet you on your walk up to the front gates are enough to take your breath away all on […]

Styled Shoot | Legion of Honor

Styled Shoots

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Learn how to strategically choose your brand colors for your business.

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Business tips